Advertise with the Sarnia Journal
Reach customers
in Sarnia–Lambton.
Put your business alongside the local news people come here to read. Advertise throughout the month for $500, share your story or promote a sale in our daily newsletter.
Website + newsletter advertising: $500/month
Choose your goal
Choose the right advertising for your business.
Our monthly advertising programme
Your business.
Seen throughout the month.
$500 per month
Keep your name in front of local readers with one monthly package. Your ad runs on our website, on mobile and in our newsletter.
- Big Box: a 300 × 250 ad alongside our stories.
- Mobile and rotator ads: additional website placements.
- Newsletter ads: included in your monthly package.
Month to month. No annual commitment. Newsletter lead position sold separately; your quote confirms the schedule.
Ask about monthly advertisingRecent delivery
~80,000monthly Big Box impressions in recent campaigns.
Big Box + mobile + rotator + newsletter ads
80,000 Big Box impressions booked at $200 per 10,000 would cost $1,600, before the additional placements.
Get a monthly advertising quoteHistorical Big Box delivery: 75,000–82,000/month, July–September 2026, on thesarniajournal.ca. Future delivery varies with traffic and campaign allocation; 80,000 is not guaranteed.
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Read a published Spotlight example →Tell your story
Tell the story
behind your business.
$750 per Spotlight story
Show readers what you do, who you are and why they should visit. A Spotlight gives your business or event a full story on our website, then brings that story to readers through our daily newsletter.
- Published on the Sarnia Journal website.
- Featured in our daily newsletter, with a link directly to your story.
- Photographs and links that help readers learn more.
Labelled as sponsored content. We agree the writing, photos, revisions and homepage promotion with you before booking.
Plan a Spotlight storyIllustration of the lead advertising position. Layout varies by device.
Daily newsletter lead ad
Promote your sale.
Launch. Event.
$200 per day
Be the first ad readers see in our daily news email. Book a date for your sale, launch or event, or arrange a recurring placement.
A daily newsletter sent to approximately 10,000 subscribers.
Premium top position, booked separately from monthly-package newsletter ads. Dates and artwork confirmed before booking. Subscriber count is not an open or ad-view count.
Ask about a newsletter dateFor a shorter campaign
Need a shorter campaign?
Choose a format and pay for a set number of ad displays.
| Format | Rate | Placement / artwork |
|---|---|---|
| Big Box | $200 / 10,000 impressions | Rectangle · 300 × 250 pixels |
| Skyscraper | $250 / 10,000 impressions | Tall desktop ad · 300 × 600 pixels |
| Mobile | $100 / 10,000 impressions | Compact phone placement · artwork confirmed when booking |
An impression is one ad display, not a unique person or a guaranteed click. These rates cover the selected website format; additional placements come with the monthly package.
Discuss a shorter campaignGetting started is simple.
Tell us your goal.
Tell us what you’re promoting, when and your budget. We’ll help you choose the format.
Get a clear proposal.
Get the price, placements, dates and creative requirements in writing, including month-to-month billing and cancellation details.
Approve your campaign.
Approve the creative and booking details, then your campaign begins.
Questions before you book?
Which option is right for my business?
Choose monthly advertising for regular visibility, a Spotlight to tell your story, or a newsletter lead ad for a sale, launch or event. Fixed-impression website ads work for a shorter campaign. Tell us your goal and budget and we’ll help you choose.
Do I need to make a long-term commitment?
No. Monthly advertising is month to month, with no annual contract—you can start with one month. Spotlights are booked per story, newsletter lead ads by date, and shorter website campaigns by impression quantity. For monthly ads, your quote explains billing and any notice needed to pause or stop.
What happens when I book a Spotlight?
We agree the story, writing, photos and revisions with you before booking. Your sponsored story is published on our website and featured with a link in our daily newsletter. Any homepage promotion is confirmed with your booking.
Where will my newsletter ad appear?
The $200/day lead ad is the first advertising position, ahead of the headlines. Newsletter ads included in a monthly package appear in a separate position, with their frequency and schedule confirmed in your quote.
Can you help with writing or ad design?
Yes—tell us what you want to promote and what materials you have. We’ll agree the writing, photography or design work needed, including any additional cost, before you book.
What does an impression mean?
An impression is one display of your ad. It is not a unique person or a guaranteed click. Fixed-impression campaigns provide a specified number of displays; monthly delivery varies with traffic and campaign allocation. Newsletter subscriber counts describe the mailing list, not the number of opens.
Can I update my ad or promote something new?
Yes—talk to us about new artwork, a seasonal offer or an upcoming event. We’ll confirm the timing, specifications and any creative work required.
Are taxes included?
Prices are in Canadian dollars. Applicable taxes and the final total are shown in your quote before you book.
Does advertising influence news coverage?
No. Advertising is separate from independent editorial decisions. Spotlight stories are clearly labelled as sponsored content.
Start with a conversation
Let’s get your business
in front of local readers.
Tell us what you want to promote. We’ll recommend an option and send you a quote.
Prices in Canadian dollars. Applicable taxes and booking details confirmed in your quote.
Your advertising also helps sustain local journalism. Read about the Sarnia Journal.