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LETTER: New SARNIA sign is great for tourism, growth

The new SARNIA sign at sunset.

Dear Editor:

Our waterfront serves as more than just a scenic backdrop; it's a crucial economic and cultural center for our community. Investing in tourist attractions like the new sign at Sarnia Bay enhances not only the aesthetic appeal but also lays the groundwork for economic growth and prosperity. Tourism acts as a potent economic engine, channeling revenue into local businesses, generating job opportunities, and fostering community development.

Furthermore, the revitalization of our waterfront areas can have a ripple effect, catalyzing further investments in infrastructure, housing, and amenities. We've been dragging our feet for far too long, partly due to prolonged leadership. For our community to thrive and progress, we require fresh perspectives and innovative ideas. We've remained stagnant for decades.

As other cities capitalize on their waterfront assets, we risk falling behind if we don't take decisive action now. The era of complacency is over; it's imperative to seize the opportunity to leverage our natural beauty and assets to propel our city forward.

Community engagement plays a pivotal role in driving positive change. When residents actively participate in shaping the future of our waterfront, we can ensure that developments align with the community's needs and aspirations. Whether through volunteering, providing feedback, or supporting local initiatives, every individual contributes to realizing the waterfront's full potential.

The installation of the new sign by marks a promising step towards unlocking the untapped potential of our waterfront. By embracing innovation, collaboration, and community engagement, we can transform our waterfront into a vibrant, thriving destination that benefits residents, businesses, and visitors alike.

Moves like this instill hope for the future. They possess the potential to create jobs, attract tourists, and revitalize our city. It's no coincidence that our population has remained stagnant at 73,000 for my entire 42 years.

Shaun Antle